Sell Software

Sell Software with License: Best Practices to Follow

Ever wanted to get your software out there but didn’t know how to protect your work and make money from it? Licensing your software is a key step to becoming a profitable software business. By licensing your software, you grant usage rights in exchange for payment, ensuring only paying customers get full access.

In this easy guide, we’ll show you everything you need to know about sell software with licenses, from picking the right licensing model to setting up your online store. Let’s get started!

Table of Content

What is a Software License?

A software license is a legal agreement between the software owner and the user. It sets the rules for using the software, including limits on copying or sharing it without permission.

The license also defines the user’s rights, such as how many devices the software can be installed on and how long it can be used.

What is software licensing management?

Software licensing management means keeping track of how software is used legally. It involves tracking who has permission to use the software, ensuring they follow the rules set by the license, and making sure the licenses are up to date. This helps prevent unauthorized use and ensures that developers can earn money from their work.

Why Licensing Your Software, Plugins, or Themes is Important

Licensing your software is crucial for protecting your work and making money from it. Without proper licensing, anyone can use your code without paying, which hurts your business and undervalues your hard work.

Here’s why using licenses for your software, plugins, or themes is important:

Legal Compliance

Licensing ensures your software follows legal rules. It defines how users can use, share, or change the software, helping you avoid legal issues.

Protecting Your Work

Licenses protect your intellectual property. They let you control how others use, share, or modify your software, keeping your creations safe.

Making Money

Licensing helps you earn money from your software. Whether through one-time purchases, subscriptions, or usage-based fees, it allows you to monetize your products and support ongoing development.

User Responsibility

Licensing creates a formal agreement between you and the users. It sets out rules and responsibilities, making sure users follow the terms and conditions.

Version Control

With licenses, you control which version of your software users can access. This is crucial for managing updates, bug fixes, and new features, ensuring users have the latest and safest versions.

Support and Maintenance

Licensing helps provide support and maintenance services. Users with valid licenses typically get assistance, updates, and patches, improving their overall experience.

Flexible Terms

Different licensing models let you tailor terms to fit your business needs. Whether open-source, commercial, or subscription-based, you have flexibility in how users access and use your software.

Building Trust

Clear and transparent licensing builds trust with users. They appreciate knowing the terms, which helps create a positive relationship between you and them.

Preventing Piracy

Licensing helps prevent unauthorized use and sharing of your software. It deters piracy, ensuring only legitimate users benefit from your work.

Growing a Community

Licensing can help build a community around your software. Open-source licenses, for instance, encourage collaboration and contributions, fostering growth and innovation.

Common Types of Software Development Platforms

There are several kinds of software development platforms, each offering different licensing options. Some common types include:


WordPress is a popular open-source platform for creating websites and sell software with licenses. It offers various plugins and tools to help developers protect their work and earn money, making it a great choice for sell software online.

PHP Applications

PHP (Hypertext Pre-processor) is a widely used server-side scripting language for web development. It is embedded in HTML and runs on the server to create dynamic web pages. PHP is versatile and suitable for everything from small scripts to large web applications.


C++ is a strong programming language based on C, ideal for fast software like games and operating systems. It offers detailed control over memory use, supporting both easy and detailed coding styles. Despite being complex, C++ is prized for its speed and versatility.

C# .NET Code

C# (pronounced C-sharp) is a programming language developed by Microsoft. When used with the .NET framework, it can build a variety of applications, including desktop, web, mobile, and enterprise solutions. C# is known for its simplicity, scalability, and strong integration with Windows.


Visual Basic .NET (VB.NET) is another programming language from Microsoft. Like C#, it is part of the .NET framework and is used to develop various applications. VB.NET is easy to use, supports rapid application development, and integrates well with Windows systems.


Java is a popular programming language that is easy to learn and widely used. It’s known for being reliable, secure, and fast. Java can run on many different types of computers without needing to be changed, thanks to its “write once, run anywhere” capability. It’s often used for building websites, mobile apps, and large systems like banking software. Java also has a huge community and lots of resources, making it a great choice for beginners and experienced developers alike.


Python is a widely-used programming language known for being easy to read and write. It’s great for beginners because its code looks similar to plain English. Python is versatile and can be used for web development, data analysis, artificial intelligence, scientific computing, and more. It has a large community and many libraries, which are pre-written pieces of code that help you do things faster. Python’s simplicity and power make it a favorite among both new and experienced programmers.

Challenges of Sell Software Online

Sell software online without the right licensing can bring several problems:

1. Piracy: Without a license, anyone can use your software for free, leading to piracy and lost income.

2. Legal Issues: If someone uses your software without permission or breaks the terms of your license, it can be hard to take legal action without proper licensing.

3. Compatibility Issues: Making sure your software works on different devices, operating systems, and with other applications can be tricky.

4. Continuous Innovation: To succeed long-term, you need to keep up with technology and constantly improve your software to meet user needs.

5. Pricing Strategies: Finding the right price for your software that reflects its value while staying competitive can be tough.

6. Market Saturation: In crowded markets, it can be hard for new software to stand out and attract many customers.

7. Support and Maintenance: Providing good customer support and maintaining your software can be costly and time-consuming.

Best practices for software license management

To effectively sell software with licenses, it’s essential to implement proper license management practices. Here are a few best practices to consider:

  • Use a license key generator: A license key generator can help automate the process of creating and distributing unique license keys for your customers to prevent unauthorized use and piracy.
  • Implement Robust License Models: Choose license models that align with your business goals, such as subscription-based, one-time purchase, or freemium models.
  • Clearly outline license terms and conditions: Your end-user license agreement should clearly state the terms and conditions for using your software, including any restrictions or limitations.
  • Monitor and track license usage: Regularly monitor and track the use of your licenses to ensure compliance with your agreement and prevent piracy.
  • Offer customer support for licensing issues: Provide resources and support to help customers with any problems related to their licenses.

How to Sell Software with Licenses

Understanding Software Licensing

As technology evolves, so do software licensing practices. Developers need to stay updated on the latest trends and changes to maximize revenue, protect intellectual property, and ensure a smooth user experience. Here are some key points to understand:

Types of Software Licenses

There are several common types of software licenses, each with different terms:

– Perpetual License: Users can access and use the software forever without time limits.
– Subscription License: Users pay a recurring fee to access and use the software for a set period.
– Floating License: Multiple users can access the software using a limited number of permits, based on the number of concurrent users.
– Freeware: Free software that can be downloaded and used without cost, though it may have some limitations.
– Shareware: Free to download and use, but users are encouraged to buy a license or donate to support the developer.
– Open-Source License: Users can access, modify, and distribute the software’s source code for free.
– Commercial License: Requires payment for the right to use the software.

Licensing Terms and Conditions

Clear terms and conditions are crucial. They should outline:

– Usage limits
– Redistribution rights
– Warranty and liability
– Termination clauses
– Modification restrictions

License Enforcement and Protection

Ensuring users follow licensing terms is important. Use these methods to protect against unauthorized use and piracy:

– License keys
– Activation processes
– Encryption
– Digital Rights Management (DRM)
– Periodic audits

By understanding and applying these principles, you can effectively sell software with licenses, ensuring protection for your work and a good experience for your users.

How to Choose the Right License Management Software for Your Application

Picking the right license management software is crucial for sell software online. Here are some important things to think about when choosing a license management solution:

– Scalability: Make sure the software can grow as your business does, handling more licenses and users over time.

– Flexibility: Choose a solution that lets you customize the terms and conditions of your licenses to fit your specific needs.

– Integration: The software should work well with your chosen platform and any other tools you use for your online business.

– Reporting and Analytics: Look for a tool that gives you detailed reports and analytics about how your licenses are being used, whether they comply with regulations, and how much revenue they’re generating.

– Customer Support: Find a provider that offers good customer support. They should be able to help you with any questions or problems you have about your licenses.

– Security: Your chosen software should have strong security features to protect your licenses and prevent people from using them without permission.

Software License Management Tools of Elite-Licenser

Creating a Website to Sell Software (Recommended: WordPress)

Building a website to sell software is a great way to reach more customers and make money. WordPress is highly recommended because it’s flexible, easy to use, and has lots of plugins you can add. Here’s how to do it step by step:

1. Buy Domain and Hosting

Choose a domain name that fits your software or brand well. Then, pick a good hosting company that supports WordPress.

2. Install WordPress

Most hosting companies offer an easy way to install WordPress with just a few clicks. Follow their instructions to set up your WordPress site.

3. Select a WordPress Theme

Pick a theme that matches your software’s look and has features for sell software on online. Themes that work with plugins like WooCommerce or Easy Digital Downloads are good choices.

4. Install Necessary WordPress Plugins

Make sure your site has all the right plugins to help sell software:

– WooCommerce: Sets up your product pages for sell software and handles secure payments.

Mini Cart Drawer: A mini cart drawer is a compact interface element typically used in e-commerce websites.
Elite Licenser: Elite Licenser typically refers to a specialized software or service that manages and grants premium or advanced licenses for applications or digital products.
Elite Notification:Elite notification is a high-priority alert or update for premium users in software or services

5. Customize and Configure Your Website

Once plugins are installed, customize your site:

– Create pages for each software product with clear descriptions and features.
– Set fair prices and explain any discounts clearly.
– Clearly state license details like activation and expiration.

6. Configure License Management

Use Elite Licenser to manage software licenses:

– Get the plugin from Elite Licenser. This is the official website. Install it in WordPress.
– Activate it with your license code and manage your licenses easily.

7. Select Payment Gateway

Choose a payment gateway to handle transactions safely:

– Options like PayPal, Stripe, or Authorize.Net are popular and integrate well with e-commerce plugins.

Using WordPress and these steps, you can create a powerful website to sell software, manage licenses, and handle payments securely.

Elite Licenser is an advanced software license manager plugin specifically designed for WordPress. It provides extensive control over licenses for WordPress themes, plugins, and applications across multiple platforms.  Whether it’s CMS, PHP applications, .NET software, or Java and Android applications, Elite Licenser provides a robust solution to manage licenses effectively.

Key Features:

  • Manual and Automated License Creation
  • Usage Tracking
  • User-Friendly Updates
  • Integrate with Envato, WooCommerce, FastSpring, Paddle, Easy Digital Download, etc.
  • Sample Code Generation
  • Auto-Host Ban Feature
  • Support and Expiry Time Management
  • Website Tracking
  • Efficient Data Export
  • License Activation Report
  • No Coding Required.  


If you’re a software developer or have created a unique software product, sell software on online with licenses can help you earn money for your hard work. It can really boost your business if you do it right. Software licensing makes sure you and your customers are protected and gives you a way to earn money over time.

In this guide, we’ve covered everything you need to know and step-by-step instructions on how to sell software using licenses successfully. Now, it’s time to use what you’ve learned and start seeing results.

Sell software with licenses might mean putting in some initial work, like setting up a licensing system, generating license keys, and considering legal stuff. But the benefits you’ll see in the long run will make it all worthwhile. So, take action now! Your success in sell software with licenses is waiting for you.

Frequently Asked Questions

Sell software means offering digital programs or applications to users for a price. It involves giving users access to these products and making money from them. This process includes distributing the software, licensing it to users, and earning revenue from sales. By sell software, developers provide useful tools to customers and make money in return.

Yes, offering a free trial is a popular and successful way to market software. It lets users try the product before buying it, which makes them more likely to make a purchase.

Use trial periods or versions with limited features to show what the software can do.

Effective online marketing for software includes:

1. Making a great website with clear details about your product.
2. Using SEO techniques to improve your visibility.
3. Promoting your software on social media.
4. Writing blogs and creating tutorials to share useful content.
5. Using email marketing to reach potential customers directly.
6. Trying paid ads to target specific audiences.

Yes, sell software on different platforms can help you reach more people and boost sales. Consider using popular places like app stores, third-party platforms like Envato and WooCommerce, and selling directly. Make sure your software works well and follows the rules of each platform.

To keep your software safe when sell software online, you can:

1. Use secure payment methods for transactions.
2. Encrypt your software files and give customers a secure download link.
3. Regularly update your software with security fixes.
4. Use license keys and monitor them to prevent unauthorized access.

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